Cosmetics for dishes and hands™
Exo is a premium brand dedicated to skin-tolerant but effective dishwashing. In contrast to regular detergents with just one or two specialized hand care variants, Exo offers of a full range of gel and balsamic products, none of which requires from you to make a choice between performance and care.
Gentle, yet powerful
The secret of Exo lies in the unique blend of surfactants which deliver premium washing performance, while preserving the skin’s natural hydration. On top of that, Exo’s formula is enriched with glycerin that is a well-known humectant. Glycerin is widely used in cosmetics to protect the skin and keep it soft and moisturized. As a result, Exo is tough on grease without being aggressive to the hands and nails.
When Exo was launched more than 15 years ago, the dishwash category was dominated by grease-cutting and economy messages. Exo disrupted that convention by turning hand care into a primary category driver and creating a sub-segment of its own – hydrobalsam. Ever since the brand has been regarded as the innovator and the category benchmark when it comes to skin-friendly dishwashing.
The products’ mild colors, delightful fragrances and elegant package contrast to most of the aggressive dishwashing detergents, and can turn the tedious chore into colorful and fragrant experience.