More than you expect!

Semana is a premium fabric softener that uses the best ingredients, newest technologies, and fragrances by the leading perfume houses in the world to deliver an outstanding performance every time. Its concentrated formula is super-charged with fragrance oils and perfume capsules, creating an impactful and memorable fragrance experience.

Adding a little extra to the ordinary

Semana offers a unique fragrance experience to women who seek extra quality and pleasure in their laundry care. Fresh on the inside and beautiful on the outside the fabric softener is no longer a commodity. With its innovative concepts and outstanding packaging design Semana succeeds in bringing beauty and indulgence to an everyday chore like laundry.